MetricsRoomPerformance Marketing
Paid media bought against contribution margin, not clicks. Creative, bidding, and budget decisions made weekly on numbers that survive a CFO review.
Paid social · Search · Retail→
Growth, performance & measurement systems / EST. 2019
Growth
you can prove.
MetricsRoom builds the measurement, automation, and media systems that turn marketing spend into revenue your board can forecast.
Trusted by operators at
ArclightNorthwindVelaHeliographKestrelOrbital
ArclightNorthwindVelaHeliographKestrelOrbital
What we run / 01
Three disciplines, operated as one system.
Automation & Ops
Workflows that absorb the manual load — research, briefs, QA, reporting, reconciliation — and run it hourly instead of quarterly.
Workflows · Pipelines · Ops→
Analytics & Intelligence
Server-side tracking, honest attribution, and a warehouse your team actually trusts. One number for revenue, defensible in every room.
Tracking · Attribution · MMM→
Why MetricsRoom / 02
Measure. Optimize. Scale. In that order.
M / 01
Measure
Instrumentation comes first. Before a single budget moves, every channel, cohort, and margin line is wired to the same source of truth.
O / 02
Optimize
We test at a cadence competitors can't staff for, because the analysis, briefs, and reporting run themselves.
S / 03
Scale
Spend increases only where the model says it returns. Scaling stops being a gamble and becomes a decision.
Case studies / 03
Outcomes, not case-study theatre.
B2B SaaS · Series B
−41%
Cost per qualified pipeline
Rebuilt attribution server-side, cut 60% of spend that never touched a closed deal, and rebuilt the remainder around the twelve campaigns that did.
9 months2.7× pipeline
Consumer brand · $40M
6.2×
Blended return on ad spend
Moved from platform-reported ROAS to margin-weighted incrementality. Creative production automated end to end: 40 concepts a week, tested against real contribution.
From 3.9×+18pt margin
Marketplace · Enterprise
140h
Manual reporting removed monthly
Automated pipelines took over ingestion, reconciliation, and anomaly review. Forecast error fell from 22% to 6%, and the analytics team went back to analysis.
4 markets6% error
Pricing / 04
Priced on the system, not the hours.
P / 01
Audit
$7,500
One-off · 2 weeks
A forensic pass over tracking, attribution, and spend. You leave with the three largest leaks named and costed.
- Measurement & tracking audit
- Channel and margin review
- 90-day remediation roadmap
- Live findings session
P / 02
Build
$18k
Per month · 90 days
We instrument, automate, and take over media operations until the system runs on numbers your board can forecast.
- Server-side tracking & warehouse
- Paid media operated weekly
- Internal automation for reporting & QA
- Weekly decision log with reasoning
P / 03
Operate
Custom
Retainer · Quarterly
For teams past $2M in annual spend. Your people run the system; we hold strategy, modelling, and scale decisions.
- Incrementality & media mix modelling
- Quarterly forecast & scenario planning
- Named senior operator
- Priority build capacity
All engagements include instrumentation, documentation, and handover. No lock-in — 30 days' notice.
How engagements run / 05
Five steps. Ninety days.
01
Audit
Two weeks inside your data. We name the three largest measurement leaks and what they cost.
Week 1–2
02
Instrument
Tracking rebuilt server-side, warehouse wired, definitions agreed and documented once.
Week 3–5
03
Automate
Automation deployed against the manual work first. Reporting, QA, and reconciliation stop being jobs.
Week 5–8
04
Scale
Budget moves to what the model proves. Weekly decisions, written down, with the reasoning attached.
Week 8–12
05
Hand over
Your team runs the system. We stay on retainer for strategy, not for access.
Ongoing
In their words / 06
“We hired MetricsRoom to buy media. We ended up with the measurement system the board now runs the company on. Six weeks in, we stopped arguing about numbers.”
Start here / 07
Find out what your growth is actually worth.
A 45-minute working session. We audit your measurement live and name the three largest leaks before you decide anything.